Robert M. La Follette School of Public Affairs
Tuesday, May 20, 2014

Palmer-Rehorst applies global perspective to market research

Corey Palmer-Rehorst Corey Palmer-Rehorst

Corey Palmer-Rehorst has a pretty good idea of what the world will look like in 2025.

As an associate consultant at Euromonitor International in Chicago, the 2008 alum was the global manager of a project that looked at how different government and business actions could contribute or hinder the pace and breadth of technological and economic advancement. Palmer-Rehorst coordinated Euromonitor’s econometric team in Europe as it supported their client, Microsoft, in their production of a scenario white paper.

“This project ended up being a great opportunity to bridge highly technical and quantitative information from our econometric team with extensive secondary research and insights from our client,” Palmer-Rehorst says. “The result was a highly visible white paper that hopefully (!) encourages discussion and interest among policymakers.”

Palmer-Rehorst joined Euromonitor in January 2013. She designs, manages and presents customized market research projects for a range of global clients. “My projects include working with in-country analysts to better understand market opportunities both domestically and abroad by calculating market sizes, forecasting market growth, assessing competition, evaluating distribution patterns, and identifying key regulatory changes expected to impact market development,” she says.

The wide range of projects is a primary benefit of the job. “From calculating the e-cigarette market size in Russia to better understanding the opportunity for increasing bank access in Colombia, I am always learning something new,” she says.

Palmer-Rehorst completed her Master of International Public Affairs degree just as the 2008 Great Recession was getting underway. She took a position as an aide with the Wisconsin Legislature, where she developed legislation, addressed policy issues, managed projects, coordinated events and produced marketing and public relations materials. When that job became halftime, she signed on as a research assistant with Baker Tilly. “I researched industry standards and process improvement methods to optimize resources for municipal clients,” she says.

She also started working on a master of business administration at the University of Wisconsin–Madison. “I thought there was a growing disconnect between policymaking and business,” Palmer-Rehorst says. “Working in the Legislature when many laws being developed had something to do with stimulating business growth, there seemed to be a need for stronger collaboration between policymakers and the businesses they were trying to influence. My interest in pursuing an MBA stemmed in large part from my desire to better understand opportunities for government and business to work together to more effectively develop successful policies.”

Her desire to develop a career with a stronger international focus also prompted her to get the MBA. “I thought this international path might be a little easier to pursue in the private sector,” she says, adding that she received a scholarship in part because of her MIPA. “Coming out of the recession, I feel like I’m finally starting to develop the career in international affairs that I had originally hoped for. That said, a few of my objectives changed over time — originally I had hoped to work for the State Department, but now I think my current position is a better fit for me.”

“Policy is a critical component of many business decisions,” Palmer-Rehorst adds, “a relationship that has become even more evident as I work at Euromonitor International. Several of the projects that I’ve worked on have focused on the effect of laws and regulations on market activity as well as their related business implications. Applying both the analytical skills and policy knowledge from La Follette has definitely helped me on the job.”

While at La Follette, Palmer-Rehorst held a project assistantship with the campus Center for World Affairs and the Global Economy. She maintained the website, promoted campus conferences and provided administrative support to the center director. For the summer of 2007, she interned with the European Commission in Brussels.

Palmer-Rehorst emphasizes that summer internship was a transformative experience. “I spearheaded a study evaluating relationships between the European Union and other countries,” she says. “I also assessed the EU’s capacity to stimulate economic growth while promoting higher environmental and labor standards.”

The internship reinforced her interest in an international career path, she says. “The experience not only helped me get my current job, it has given me the global perspective needed to do well even after being hired. My current company is headquartered in London, and I’m often working with colleagues and clients who live in Europe—leveraging insights from my internship in Brussels has been a key asset.”

Palmer-Rehorst adds that the quantitative skills she picked up at La Follette have been helpful. “My most recent project with Microsoft was successful in large part because I was able to use my quantitative background from La Follette to both understand the econometric findings from our econometric team, and to apply the most relevant and applicable findings to the study at hand,” she says. “I was able to use my La Follette and MBA background to help form the necessary connections between policy and business needed for the project.”